What Are Unit Prices?
Unit prices show the cost of a product per standard unit of measure, such as per kilogram or per litre. According to the Australian Competition and Consumer Commission (ACCC), unit prices help consumers compare prices and find the best value for money.
Rules for Displaying Unit Prices
The ACCC explains that there are rules about who must display unit prices, where, how, and for what products. These rules set out the obligations for retailers, ensuring consumers have consistent and useful information when shopping.

The ACCC’s Role
The ACCC is the Australian competition and consumer regulator. It provides guidance on unit pricing for groceries. If you have concerns about a business’s pricing practices, you can report a consumer issue to the ACCC directly through their website.
For more guidance on comparing products and services, you might find our article on comparing health insurance plans helpful: How to Compare Health Insurance Plans.