Unit Prices and Consumer Comparison
The Australian Competition and Consumer Commission (ACCC) states that unit prices help consumers compare prices and find the best value for money. By displaying the cost per unit of measurement, shoppers can more easily assess which product offers the best value.

Rules for Displaying Unit Prices
The ACCC also notes that there are rules about who must display unit prices, where they must be displayed, how they must be shown, and for what products. These rules are in place to ensure consumers have access to consistent and comparable price information when shopping for groceries.